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Entries in Small Business (3)

Thursday
Apr122012

Going paperless? It's about time!


I tried to go paper-less many times in the past 10 years but there was always a difficult part in the process that made me give up. By nature I'm a lazy person so scanning and sorting my paper was a job I didn't want to do. I knew organizing and locating all these documents on my computer would be much easier then sticking them in folders in a ugly filing cabinet the whole time but I hadn't find Fujistsu ScanSnap just yet. 

 

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Friday
Feb102012

Your local shops vs Amazon, a lost battle?


Let's look at behind the scenes at that small shop where a friendly old man sells coffee beans, and espresso cups, that shoe store owned by an Italian guy with funny jokes, how about that furniture store with always something cool in  display? Wait. Where did they go? Some of them are gone and some are about to give up. But why?

I hear some of you saying why do I care? I can buy (almost) everything from my smart-phone unless of course I can't wait for Amazon to ship it to me. Hey wait they now offer local same day delivery in most places or the worse case scenario there is a giant store not too far from me which has everything I can possibly need inside.

 

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Monday
Oct102011

Where to spend those few advertising dollars

Online Promotions

I have been in business long enough to grow tired of every sales person chasing me around. If you're one of us trying to make ends meet in this economy after getting everybody paid while dealing with well trained pack of wolves (sales people if you didn't guess already), you know how agonizing it is. If you're not one of us, I hope you can sympathize. Just think of the last time you got confused and duped into some kind of an extended warranty or additional coverage with your purchase of headphones or minor car repair. Small business owners have always been at a disadvantage against large national companies with virtually unlimited resources and as if this is not enough, we fight with sales people and sales gimmicks to make good use of those few dollars we have left to promote our services.

As much as word of mouth is the best form of advertising, I believe it's not enough. Especially these days when people trust Internet more then their family members. Once you realize it's a must to get the word out and start looking for the best way to advertise you start dancing with the wolves. When you look for reasons to pick one over the other to, every one of them shows you charts, benchmarks, reviews, testimonials, you name it and they got it.

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